Theoretical Background Brand experiences are individual consumers’ subjective and internal responses to brand stimuli that are partly generated by the company, in the form of, for example, marketing communications, brand design, packaging, and sales environments.
Introduction Companies have had minimal impact on decreasing the pace of environmental degradation, as their main targets are business growth and increasing consumption. More research is still needed to find effective measures for guiding companies
Also fueling the demand for green products were concerns about “product toxicity,” a term that, in recent years, has been used to describe the potential health impacts (particularly among children) of chemical and particulate exposure.
Prior to 1980, very few products in the U.S. were marketed with an environmentally friendly message. The sole exception was organic, natural products in the food industry, which flourished. By the late 1980s and 1990s,
On September 10, 2010, California’s Department of Toxic Substances Control (DTSC) submitted its Green Chemistry Proposed Regulation for Safer Consumer Products to the state’s Office of Administrative Law, triggering a 45-day public comment period and
Because of the health risks associated with exposure to chemicals in everyday products, as well as the adverse impacts of these chemicals on ecosystems, a growing number of chemists have begun creating chemicals and chemical